Reviews for this café name the staff before they name the coffee. That is unusual, and it is worth building around.
One barista rotates onto the homepage with every seasonal refresh, and each of them has a reason to share the site with their own followers.
Runs the front and invented most of what ends up on the specials board.
Runs the espresso bar and picks the Colombian that goes in the drip.
Name, photo and the drink they created. Filled in on photo day.
Every person on this page has a reason to post the link.
A team page says that without a paragraph explaining it. It is also the thing your regulars repeat when they recommend you, and right now there is nowhere on the internet that you control where it is written down.
One customer named a specific barista's drink, unprompted, in a delivery app review. That is the whole marketing strategy, and it is already working. It just needs somewhere to land.